Refract pulls all your scattered reports — sales, ads, real-world costs — into one clear, beautiful picture. See your true profit. Ask anything.
No credit card · Connect your store in minutes
Why Refract
Stop stitching spreadsheets together. Refract does the joining, the math, and the design for you.
Shopify, ad platforms, spreadsheets, real-world costs — every source flows into one place, automatically.
Not “total sales.” The real number — after COGS, fees, refunds, shipping and ad spend. The one Shopify won’t show you.
No SQL, no analyst. Ask a question in plain English and get the answer back — charted, sourced, instant.
Clean, shareable, on-brand reports — the kind you’d actually send your team, not another ugly dashboard.
How it works
Link your store and data sources in a couple of clicks — no engineers.
We unify and crunch everything into your true numbers, on a schedule.
Open a clear, beautiful report — and ask it anything you want.
Connect your store and get your first report in minutes.
Get started free →