Refract
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Stop guessing.
Know what you kept.

Sales look great until ads, shipping, and product cost eat the week. Refract shows true profit in one report, so you grow the winners and stop the losers before the money is gone.

See my true profit→Start at $100/mo

From $100/month · live in ~20 minutes · Shopify, Meta, Google Ads, ShipStation

Works withShopifyMeta AdsGoogle AdsShipStationYour cost sheet
refractreports.com/dashboard
Home / TrueProfitLast 7 Days

$24,800 in net sales → $4,960 kept. That's a 20.0% net margin. About 20 cents of every dollar, after all real costs.

Net profit
$4,960
Net margin
20.0%
Net profit / order
$26.67
New-customer CAC
$21.31
Ad cost / order (blended)
$14.67
Avg order value
$133.33

Across 186 orders and 128 new customers. 31% of orders were repeat buyers, from Mar 2 to Mar 8.

Monthly profit report: every dollar in, every cost out

Line itemAmount% of revenue
Gross sales▲ $25,420102.5%
Less: refunds▼ −$620−2.5%
Net revenue▲ $24,800100.0%
Product COGS▼ −$11,904−48.0%
Shipping▼ −$2,232−9.0%
Ad spend▼ −$2,728−11.0%
Processing fees▼ −$868−3.5%
Packaging▼ −$372−1.5%
Fixed / recurring▼ −$1,736−7.0%
Net profit▲ $4,96020.0%

The bottom line

Last 7 days, after every real cost. Not Shopify’s sales number.

Why store owners buy Refract

“We did a lot of sales” is not a plan.

If you cannot see leftover cash after ads and cost, you are guessing. Refract makes the leftover obvious. Then you act.

Sales are not the same as leftover cash

Shopify shows how much you sold. Refract shows what is left after product cost, ads, shipping, fees, and rent. Then you know if the week was actually good.

Find products that sell a lot but lose money

Look at last week or last month. See which products still lose money after cost. Then stop selling them, change the price, or put ads on the winners.

One report instead of five spreadsheets

You do not need a data person. Open Refract and see where every dollar went, including costs Shopify never shows.

Ads, shipping, and costs in one place

Meta, Google, ShipStation, and your cost sheet sit in one profit report. Need another ads platform? We can add it on Brand or House. You get a clear price first.

How it works

From store to a real profit report in three steps.

No engineer. No long “data project.” About twenty minutes and you are looking at the truth.

1

Connect Shopify

Paste your custom app key and sync. Add ads and ShipStation on the same page when you are ready.

2

Add the costs that eat profit

Product cost, rent, and shipping. Enter them once. Refract uses them every night.

3

Open the report and decide

See true profit, product margins, and where cash leaked. Then raise ads, cut losers, or raise price. Use numbers, not a guess.

Pricing

$100 to stop guessing. Worth more than one bad ad week.

Same full profit report on every plan. Bigger stores pay more. Extra stores and extra ad platforms cost extra. We do not hide charts behind a paywall.

Best place to start
Operator
$100/month

Start here. See real profit this week.

  • 1 Shopify store, under about $50k a month in sales
  • A true profit report every night, plus product margins
  • Meta + Google Ads, ShipStation, cost sheet
  • See what you kept, not just what you sold
  • 1 seat
Start seeing true profit →
Brand
$200/month

Same full report. Built for a busier store.

  • 1 Shopify store, about $50k to $150k a month
  • Everything in Operator. Nothing is locked.
  • Custom ad platforms if you ask
  • Talk to the person who built it
  • Pays for itself the first week you catch a product that loses money
Scale with Brand →
House
$400/month

Big sales, or a few brands in one account.

  • $150k+ a month, or 2 to 3 stores
  • Extra store +$100 a month. Teammate +$25 a month.
  • Custom add-ons priced for your stack
  • Optional: we load your product costs once ($250)
  • One profit view for the whole house
Run the house →

Questions

Straight answers before you buy.

What does it connect to today?

Shopify (you need this), Meta Ads, Google Ads, ShipStation for real shipping fees, and your cost sheet for product cost and rent. Need TikTok or another platform? We can build that on Brand or House.

Is this another AI chat on top of my store?

No. It is a profit report you open and use. Connect, add costs, see what you kept. There is no chat box.

How is this different from Shopify Analytics?

Shopify shows sales. It does not know what you paid for each product, warehouse rent, or what you really paid to ship. Without that, margin is a guess. Refract turns it into a number you can run the store on.

What do I get for $100 a month?

Operator: one Shopify store under about $50k a month in net sales, a fresh report every night, true profit, product margins, ads, ShipStation, and your cost sheet. Every plan gets the same full dashboard. Higher plans are for bigger sales and extra work, not locked charts.

How do you pick Brand vs House?

After the first sync we look at the last 30 days of net sales. Under about $50k is Operator ($100). $50k to $150k is Brand ($200). $150k or more, or 2 to 3 stores, is House ($400). Extra store is +$100 a month. Extra teammate is +$25. Custom ad platforms are priced on Brand or House.

How long until I see a first report?

About 20 minutes if you already have a Shopify custom app. The first sync can pull up to a year of orders, so you do not wait weeks to see the truth.

How do I cancel or see invoices?

Open Billing. You see the card on file (last four digits only) and a list of payments with View and PDF links. Cancel subscription is a button on that page. Cancel stops the dashboard until you subscribe again. Update your card in Stripe if a charge fails.

This week’s sales already happened. Did you keep any?

Connect Shopify, add costs, open true profit. From $100 a month. Faster than another spreadsheet.

See my true profit →